Expert in qualitative marketing research in healthcare and pharmaceutical market
KATERINA
LENEVA
— ABOUT ME
My name is
Katerina Leneva
Katerina Leneva
I have been working as a specialist in qualitative marketing research since 2002, and my interest for research is only growing with every year.
My current specialization is the healthcare and pharmaceutical market.
I work with complicated categories, tasks and target audiences, which demands a wide experience and consulting approach.
My current specialization is the healthcare and pharmaceutical market.
I work with complicated categories, tasks and target audiences, which demands a wide experience and consulting approach.
20 years in research
— Consultant and KAM of Big Pharma companies
— Leader of international expert team in qualitative research
— Founder and leader of qualitative healthcare team in GfK Russia
— Leader of international expert team in qualitative research
— Founder and leader of qualitative healthcare team in GfK Russia
700+ successful projects
— With all kinds of target audiences, on all categories and most relevant goals of healthcare and pharmaceutical market
100+ clients
— Big Pharma companies
— Leaders of the Russian pharmaceutical market
— Research and consulting agencies of Russia, CIS countries, Europe, USA, Asia
— Leaders of the Russian pharmaceutical market
— Research and consulting agencies of Russia, CIS countries, Europe, USA, Asia
20 years in research
— Consultant and KAM of Big Pharma companies
— Leader of international expert team in qualitative research
— Founder and leader of qualitative healthcare team in GfK Russia
700+ successful projects
— With all kinds of target audiences, on all categories and most relevant goals of healthcare and pharmaceutical market
100+ clients
— Big Pharma companies
— Leaders of the Russian pharmaceutical market
— Research and consulting agencies of Russia, CIS countries, Europe, USA, India
THE REAL DISCOVERY COMES FROM OUR NEW VIEW OF THE WORLD AROUND
Marcel Proust
Marcel Proust
— MY VALUES
Partnership
I am interested in cooperation based on unification of experience and knowledge, common goals, mutual respect and trust.
[01]
Professionalism
I have high standards of quality, keep to them in my work and expect the same from my partners. I believe that professionalism plays the priority role on every level, for every task, in every business.
[03]
Critical thinking
Detail-oriented view, argumentation, flexibility, logics, independent conclusions – this is what distinguishes the true researcher in work and life.
[02]
EVOLUTION
The one stops being professional when starts thinking that knows everything. Each day is our new opportunity to operate on the new level, to learn more, to self-improve. The researcher profession can’t be outgrown, it can only be underestimated.
[04]
Senior approach
I respect professionals who are ready to take responsibility, to see solutions in tasks, to keep their appointments, to proactively participate in business process, to think strategically and tactically. To be professionally senior is the exclusive talent of our time.
[05]
— MY SERVICE
i work as:
Methodologist
I develop methodology for individual goals
Provide consultancy on methodology and advise on approach optimization
Carry out methodological audit for research agencies
Provide consultancy on methodology and advise on approach optimization
Carry out methodological audit for research agencies
Moderator
Offline and online
Focus-group discussions, triads, dyads, in-depth interviews
Creative groups
Online forums and blogs
Expert councils
Strategic sessions
Ethnography
Focus-group discussions, triads, dyads, in-depth interviews
Creative groups
Online forums and blogs
Expert councils
Strategic sessions
Ethnography
Analyst
I prepare analytical reports on data based on open sources, expert opinions, Client’ data and results of qualitative research
Business-trainer
I carry out trainings on qualitative marketing research
Team trainings and individual sessions
Theory and practice
Russia and CIS countries
For research, communication and advertising agencies, high educational institutions, companies-producers’ teams
Team trainings and individual sessions
Theory and practice
Russia and CIS countries
For research, communication and advertising agencies, high educational institutions, companies-producers’ teams
audience
Categories
Tasks
— Opinion-leaders
— Administration of medical institutions
— Chief specialists in regions
— In-patient and outpatient doctors
— Clinical pharmacologists
— Pharmacists
— Medical nurses
— Laboratory specialists
— Patients
— Administration of medical institutions
— Chief specialists in regions
— In-patient and outpatient doctors
— Clinical pharmacologists
— Pharmacists
— Medical nurses
— Laboratory specialists
— Patients
— Rx
— ОTC
— Medical insurance
— Medical clinics
— Pharmacy chains
— ОTC
— Medical insurance
— Medical clinics
— Pharmacy chains
— Lifestyle
— U&A
— Brand diagnostics
— Typologization and audience portrait
— Testing
— Development of positioning concept etc.
— Market Access
— U&A
— Brand diagnostics
— Typologization and audience portrait
— Testing
— Development of positioning concept etc.
— Market Access
— MY ADVANTAGES
Advantage 1
01
Expertise
In project execution I implement my 20-year experience of researcher, team leader, client service director and business-trainer. It gives me opportunity to keep the quality on all levels.
Advantage 2
02
Exclusivity
I do not involve myself in conveyor-flow. For the period of our cooperation I totally dedicate myself to our project which allows me to provide deep, responsive and flexible approach.
Advantage 3
03
Empathy
I feel people, have an ability to hear them and can help others to hear. Create and appreciate the atmosphere of emotional comfort in my work.
Advantage 4
04
Proactivity
I consider tasks from position of consultant: offer choice, anticipate benefits and risks, help to choose the best. Control and analyze the process and the result on every step of the project.
Advantage 5
05
Relevance
Dynamics of market changes demand permanent involvement and attention. I regularly refresh my knowledge in research and healthcare – visit the educational events, communicate with the opinion leaders, study the data of the top Institutions in order to solve the tasks in topical context.
Advantage 6
06
Methodology
For many years I was involved into development and penetration of the innovative qualitative methods in healthcare market being one of the leading methodologists of global expert team. It is highly important for me to find ways to solve tasks on a new level basing on the proved algorithms.
— CLIENTS AND PARTNERS
AND MORE
You can contact
me here
me here
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